UVUKA
IN DEVELOPMENT · NOT ON SALE YET

Keep the ritual. Lose the nicotine.

A soft, unsweetened botanical pastille you tuck into your upper lip like a pouch. It melts slowly over 5–10 minutes, then you swallow it. Same pocket. No nicotine.

Join the waitlist How it works
ACTUAL SIZE, ROUGHLY
30 mm
11 mm
7 mm deep · 1.8 g · dusted
WHY IT EXISTS

The habit is the hard part, not just the nicotine.

We use pouches too. The thing that's hard to drop is having something under your lip: after coffee, on the commute, at your desk. UVUKA is for those moments. It doesn't reverse anything a pouch does, and it isn't a way to quit. It's a different thing to reach for, and you judge it on how it feels.

HOW IT WORKS

Same tuck. Opposite idea.

01
Tuck it in

Same spot as a pouch, under your upper lip. Soft, square and lightly dusted, so it sits comfortably.

02
Let it melt

A slow, warming melt over 5–10 minutes. Deliberately not sweet: botanical, not candy.

03
Swallow, done

Nothing to spit out, no used pouch to bin. Up to 8 a day.

Every pastille is 5–10 minutes your pouch spot isn't taking a pouch. Pouch-free time at the spot is one of the basics in our guide. Track it with Map your mouth and re-check after a month.

THREE FLAVOURS AT LAUNCH

Pick your calm.

Soft Nordic Liquorice

Round, dark and gentle. Liquorice without the salt punch.

Ginger & Chamomile

A warm ginger glow, softened by chamomile.

Cardamom & Vanilla

Nordic bakery spice with a soft vanilla finish.

WHAT'S INSIDE

Short list. Nothing to hide.

No nicotineNo tobaccoSugar-freeUnsweetened
Pectin basethe soft, pâte-de-fruit texture
Magnesiummineral
Zincmineral
Hyaluronic acidingredient
Aloe verabotanical
Natural botanical flavoursliquorice, ginger, chamomile, cardamom, vanilla

Magnesium contributes to the maintenance of normal teeth. Zinc contributes to the normal function of the immune system.

A nicotine-free food supplement, for adults 18+. Not a medicine, not a nicotine replacement and not intended to diagnose, treat, cure or prevent any disease. A food supplement is not a substitute for a varied, balanced diet and a healthy lifestyle. Final recipe and amounts may change before launch.

FORMULATION NOTES

The full write-up is coming.

Before launch we'll publish how the pastille is made, in the same open way as our guide:

  • every ingredient and the amount per pastille
  • why each one is in there, and what it does and doesn't do
  • who makes it, and how it's tested
  • what we don't know yet
COMING SOON
STRAIGHT ANSWERS

Before you ask.

Will it fix my gums?

No. Nothing on this page reverses what pouches do. The basics in our guide (rotating spots, breaks, lower strength, seeing a dentist) do that work.

Is it a way to quit?

No. It has no nicotine and we make no quitting claims. It's for the moments you want something under your lip without a pouch.

Who is it for?

Adults 18+ who already use snus or nicotine pouches. If you don't use nicotine, this isn't for you, and nothing here is a reason to start.

When can I get it?

There's no launch date yet. Join the waitlist and we'll tell you first.

NOT ON SALE YET

Get told when it's ready.

One email when it launches, plus first access. No spam, and you can unsubscribe at any time.